Zoho CRM is a customer relationship management software that helps businesses manage their customer interactions and improve their sales processes. With Zoho CRM, businesses can organize their sales pipeline, track leads and deals, and automate repetitive tasks to save time and increase productivity. Zoho CRM also offers features like email marketing, social media integration, and customer analytics to help businesses better understand and engage with their customers. Zoho CRM is cloud-based and can be accessed from anywhere, making it a flexible and convenient solution for businesses of all sizes.